BIO-GEN at fair in Saudi Arabia
From 8 to 11 October 2017, 36th annual Saudi Agricultural Show took place. BIO-GEN participated in this event with a three-person team. With our Arabic-speaking Abdalla Omar Elkhatib with us, we made many valuable contacts in Asia Minor.
Saudi Arabia is a water-scarce country. Most of it comes from … seawater desalination. The country’s capital, Riyadh, where the exhibition took place, greeted us with temperatures of 33°C and during the late evening hours. Our driver announced that we were lucky, as it was only 44°C during the day due to the winter season. In summer, on the other hand, the temperature reaches up to 57°C, and we are of course talking about the temperature measured in the shade.
The ubiquitous desert and the hot climate of the dry tropical zone is quite a challenge for our company. We however, do like challenges. We see enormous potential in this country. Wonderful and hospitable people, tremendous passion and willingness to cooperate promise success in the use of our products to improve crop yields and health.
However, we do not stop there. Our target is also the livestock sector. Did you know that a camel in breeding can cost up to 2 million USD? Here there is no room for error anymore.